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Recently we hosted the making of the new Sanlam “Conversations with Yourself” Campaign with Giant Films and the King James Group. For those of you who haven’t seen it yet, here are some great images below.
The campaign is comprised of 7 short videos where the hero sits down in a circle and has a casual conversation about life with his 10, 20, 30, 50, 65 and 85 year old self. The hero is represented by only two actors; a ten year old boy and a 24 year old. The creation of the different stages of life involved loads of prosthetics and makeup.
The characters were separately filmed, and later dropped into the footage of the set, which was built in our Church studio, while the photographs for the stills campaign were taken in our Hall studio. Getting all characters to interact with each other in the final commercial and consistently lighting each separate scenario, so that it would come together as one, were challenges that the team handled amazingly.
See one of the video’s below!
COSMO stunned many of their readers with the February #SayYesToLove issue, featuring transgender star, Laverne Cox on the cover. It is the first time Cosmo has advocated for the LGBTQI+ community and gender fluid love, just in time for Valentines Day.
The campaign for the magazine was not only shot in our studio but they also utilised the outside of the building and surrounding streets to shoot stimulation content for the spread.
We love to see our studios being used in such diverse ways and Cosmopolitan really hit it off this time, even using a plain and simple layout to conduct these lovely little interviews in our Drive In Studio
Our 160 square meter Drive in Studio:
See the full Campaign video shot at and around Roodebloem studios below!
Photographer: @Niquita Bento
Fashion Editor: Cleo Marcopoulos
Fashion Assistant: Clare Robertson
Interns: Anke Nel, Angelica Shand and Liz Valentine
Hair & Makeup: Chantelle Candice Brown (hair) and Renee De Wit (makeup) at Gloss Artist Management
Skinny laMinx was started by printmaker Heather Moore, who started out printing her clean, African chic inspired patterns onto fabric and soon her hobby grew into a successful business. In 2013 she opened a shop on Bree Street. Her designs can now be found in stores and homes across the globe.
Photographer: Inge Prins Instagram
Another beautiful wedding at our studios
The Church studio hosted Adrian and Lindie’s stunning wedding ceremony before heading off to their reception at the Devil’s Peak Brewery.
Set up on the infinity curve with a floral display from @lushflowers, this creative couple tied the knot in our 113 year old original Church studio space.
After signing the papers, the newly weds had their photos taken outside the Drive-in studio and caught the last sunlight poring over table mountain from our roof deck overlooking the Mother City.
Thank you Illuminate Photography for the lovely photographs, we so enjoy sharing moments from the amazing celebrations of love that take place in our spaces.
Follow #IlluminatePhotographyZA on Instagram for more beautiful images.
#RoodebloemStudios #WeddingVenue #CapeTown #SouthAfrica #Wedding #Photography #PhotographicStudio
Our Church studio hosted the second half of this this amazing shoot for the Elle Deco Africa Issue last year photographed by talented team, The Seppis.
It was a pleasure for us to have these creatives putting together content for this celebration of african design in our original studio space.
This shoot started off on the rooftop of Cape Town’s State Warehouse as seen in the BTS video below then moving in studio to feature South African Singer superstar Lira as well as more from the 9 piece band from Pretoria, African Rhythm Production.
The stylish and never before recorded band effortlessly shared the spotlight with the acclaimed six album recording artist and created a great vibe together in our photo/film/event venue/location space.
The 2oo m2 of adjustable studio space accommodated the 9 piece band, the crew and all the interior decor brought in very comfortably. The band also conducted interviews in the space which is often hired out as a film studio – the adjustable bounce board above the 5.5m x 6m x 7m high infinity curve is also used to aid sound recordings.
We love that the Africa Issue is a celebration of the future of design in Africa and its potential to drive change and that our studios saw this creative collaboration come into being.
Let’s take a look behind the scenes on another great film set in our drive-in studio with Monkey films earlier this year.
With access through our garage door for all the equipment to be brought in easily, the 9m high infinity curve for the rig setup and the 9.5 x 7.13m curve (giving the crew enough space to manoeuvre the special effects and lighting gear) the 160m2 Drive-in studio was perfect for the film team and their shoots needs.
Another great feature of this studio that appeals to many films, stills and events is the hot and cold water access straight from the curve.
Afterwards, use the water drainage right there.
All our studios are available for stills, film and event hire and we also have an on-site gear rental facility.
It’s amazing to see how to footage shot in our studios translates in the final product with the addition of these special effects ~ watch it below:
The last time the infinity curve in our Drive-in studio looked this floral and festive was for a wedding ceremony on the first level of our daylight building.
Fashion designer Kobus Diepenaar, mostly well known for high fashion couture and evening wear launched this new Anna Georgina collection in 2012, creating a unique and very well received range of beautiful wedding dresses.
Dippenaar’s idea was to make haute couture more accessible and wearable and with the intricate garment construction, balance of soft feminine elements and each woman’s own inherent strength make each gown fit perfectly.
The large mottled grey backdrop is one of many available for hire as well as a wide selection of paper colour backdrop rolls as seen on the gear section of our website.
“Dress powerfully, be powerful, and don’t underestimate the power of the feminine,”
Photography and Film: Vizion Photography & Films
BTS photography: Sune Esterhuisen
Styling and coordination: Luke Krone Events
Flowers: Anli Wahl Floral Design
Floral Assistants: Fennec Deachar and @mabelmflorals
Make-up: Algria Ferreira
Hair: Kevin Hair Guru
Furniture: A Create
Let’s take a look behind the scenes on set with Product Photographer Justin Patrick who shot award winning and cutting-edge willowlamp lighting designs in our Hall studio with furniture by Meyer Von Wielligh.
The willowlamp, a notch system that allows curtains of ball-chain to flow elegantly from laser-cut steel frames is a simple and effective idea that has become widely acknowledged and appreciated around the world. Inspired by the principles of sacred geometry, these lamps have won many prestigious awards, been recognised for product design and participated in many leading exhibitions.
Justin Patrick who mostly shoots but is not limited to commercial interior, product and food photography utilised the original Hall studio’s varnished floors as a feature for this shoot, incorporating the American Oak that translates so beautifully in the final images.
With a background in Industrial design, Justin has always had an eye for interior and product photography and on any given day can be found shooting beautiful setups in one of our 11 studio spaces working with prestigious brands such as Woolworths, Plascon, House & Leisure and many more.
It’s not often that we have live music at our studios but given the nature of this showcase we looked forward to hosting Floors in our Church studio space, launching the duo and their first EP.
”Floors is a Cape Town based duo that play lush, mood-based electronica.
Their rich, organic sound stems from the use of vintage synthesisers and guitars, soulful vocals and a detailed production style.”
The duo, Greg Abrahams on guitars, synths, production and mixing and Mikhaela Faye on vocals, synths, pianos and production welcomed guests with a drink in the courtyard and tunes from Beat Sampras, a soul, R&B and hip duo consisting of guitarist Dylan Fine and producer David Migwalla in the Gallery studio space.
When the Church doors opened and their setup on our infinity curve was unveiled, the anticipation to hear their set and see how the brightly coloured strip lights and visuals would accompany their music was real.
The lighting design by Bad Weather and visuals from The Grrrl, Jessica Smith and Simone Rademeyer projected onto the 7m high infinity curve along with a broad pallet of acoustic, experimental and electronic sounds made for a fantastic live show.
The 200m2 Church studio space and its large bounce above the curve held the sound extremely well for a large space with such a high ceiling.
The incredible production value of their live show and tracks played from the EP entitled ‘FADE’ were extremely well received by all who attended this wonderful live electronic music event.
”Their live performance is a highly immersive audio-visual experience combining cutting edge lighting and visuals with a rich and sonically diverse musical backdrop. Their musical style is influenced by a range of different genres including contemporary-classical, jazz, alternative and downtempo electronica, ambient and folk. ”
Event photos: By Jono
Photo: Kent Andreasen
Listen to their debut EP “FADE”: floorslive.bandcamp.com
Floors on Instagram
SUMMERTIME AND THE LIVING IS EASY
As we welcome Autumn and hope for the rain lets take a moment and reflect on which designs featured in the Woolworths summer homeware collection.
The SS16 Homeware Collection was displayed on the first level of the daylight building at 43 Roodebloem Road.
With different coloured coats of paint, shelving installations and furniture/decor brought in, the Drive-in and Tailor Shop Studios were completely transformed for this all day event.
Reflecting all kinds of beautiful homeware from the Woolies collection, our studios provided the blank canvas needed to create the desired display and showcase the coming seasons’ trends.
The curve sported styles inspired by Palm beach and European Island life with florals, tropical beach prints and nautical stripes in Mediterranean blues and corals.
The festive display, delicious canapés and lovely people hosting made for a lovely media day and we’re looking forward to the next event at our studios.
Photos by Tatyana Levana
Virgin Active Collection is the ultimate luxury personalised health and wellness experience and the featured images on the brochures, website and video content used to launch the new health clubs in their redefined luxury were shot at our studios.
Photographer @Nick Aldridge shot the final images seen below across two of our studio spaces.
The 180sm Hall Studio was used for the body art shots where models were covered in silver paint, wrapped in white tubed fabric and held with gold painted hands to get the desired feel for the images. The dripping gold shoe was overseen by SFX guy Dale Ontong to achieve the perfect paint dribbles on the trainer seen in the final shot above.
Given the fact that it has water draining facilities, the Drive-In Studio on the first level of the Daylight Building is the perfect space to shoot any scene where water is involved.
A medium sized swimming pool, the lighting setup and the team were able to shoot comfortably on the studios large curve, draining the water after Nick got his shots.
Photographic Assistant: @robin.bernstein of Cape Collective Assist
Production: Gina Howse and Greham Bartholomew
Styling: Jade Ashton Scully
Makeup: Kaley Elizabeth Claire
Model: Lesala Mampa
Dancers: Thola Antamu, Simone Both, Thami NJoko and Pasha Dossantos
Agency: Kinsmen Collective ~ Fred Viljoen and Gideon Van Lill
SFX: Dale Ontong
BTS Photos by Tatyana Levana and Greham Bartholomew
The Jupiter Drawing Room CT and Platypus Productions created their set in our Drive-in Studio for the airplane and window scenes for Burger King SA’s first TV commercial.
Besides hosting photographic shoots and events, many people look to book Roodebloem Studios for TV commercial shoots, music videos, campaign content shoots etc. The size, layout, diversity, security and location of our studios are ideal for film teams to host the entire crew, all the clients and catering teams very comfortably.
Shot and produced in and around Cape Town, the TVC reflects different lunch scenarios relevant to South Africans and hopes to evoke a light hearted and humorous sense of WHOPPER® envy.
Lucas van Vuuren, Executive Creative Director at Jupiter Cape Town says “Following on the success of the Big King XXL® monster truck activation in May, the TVC represents the fun personality of the brand. The sense of excitement when you enter a BURGER KING® with friends, is the same emotion we want South African consumers to feel when they see the ad.”
The first Burger King to open in South Africa launched at Canal Walk Shopping centre on October 1st 2016.
Watch the TVC below and keep a lookout for the shot of @Kyra Cole and co-star peeking out the plane window and four office employees eating packed lunch since both are shot in the Drive-in studio.
BURGER KING® South Africa
Rozanna Kader – Marketing and Communications Director
Ezelna Jones – Marketing Executive
Inoba Siwundla – Senior Graphic Designer
Gys Steyn – Junior Graphic Designer
Paigon Prince – Restaurant Marketing Officer
The Jupiter Drawing Room Cape Town
Lucas van Vuuren – Executive Creative Director
Gerhard Pretorius – Copywriter
Michael Erasmus – Art Director
Taryn George – Account Director
Kelsey Guehring – Account Manager
Julie Gardiner – Producer
Michelle Beh – Strategy Director
Abbi Bridge – Media Strategist
Susann Kompa – Project Manager
Luanne Slingerland – Head of PR
Production House – Platypus Productions
Ian Chuter – Director
Tammi Horstmann – Producer
Ric Shields – Animator
Final Mix: Hannes Burger – We Love Jam
Wedding Album Roodebloem Studios Tatyana Levana Photography Bride Groom Shoot Studio Jacques Weyers Cape Town South Africa (22 of 83)
Photo Assistant: @Matt__moon
Models: @itsmenaro, @akellopatricia and @sulycastilo.
Makeup: @makeupshahnaz of @supernovacm
Hair: @tash_pops of @supernovacm
BTS Photos by @tatyana_levana_photography