STUDIO GALLERY

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VIRGIN ACTIVE COLLECTION || NICK ALDRIDGE

Virgin Active Collection is the ultimate luxury personalised health and wellness experience and the featured images on the brochures, website and video content used to launch the new health clubs in their redefined luxury were shot at our studios.
Photographer @Nick Aldridge shot the final images seen below across two of our studio spaces.

The  180sm Hall Studio was used for the body art shots where models were covered in silver paint, wrapped in white tubed fabric and held with gold painted hands to get the desired feel for the images. The dripping gold shoe was overseen by SFX guy Dale Ontong to achieve the perfect paint dribbles on the trainer seen in the final shot above.

Given the fact that it has water draining facilities, the Drive-In Studio on the first level of the Daylight Building is the perfect space to shoot any scene where water is involved.
A medium sized swimming pool, the lighting setup and the team were able to shoot comfortably on the studios large curve, draining the water after Nick got his shots.

Photographic Assistant: @robin.bernstein of Cape Collective Assist
Production: Gina Howse and Greham Bartholomew
Styling: Jade Ashton Scully
Makeup: Kaley Elizabeth Claire
Model: Lesala Mampa
Dancers: Thola Antamu, Simone Both, Thami NJoko and Pasha Dossantos 
Agency: Kinsmen Collective ~ Fred Viljoen and Gideon Van Lill
SFX: Dale Ontong
BTS Photos by Tatyana Levana and Greham Bartholomew

#RoodebloemStudios

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BURGER KING TVC|| DRIVE-IN STUDIO

The Jupiter Drawing Room CT and Platypus Productions created their set in our Drive-in Studio for the airplane and window scenes for Burger King SA’s first TV commercial.
Besides hosting photographic shoots and events, many people look to book Roodebloem Studios for TV commercial shoots, music videos, campaign content shoots etc. The size, layout, diversity, security and location of our studios are ideal for film teams to host the entire crew, all the clients and catering teams very comfortably.

Shot and produced in and around Cape Town, the TVC reflects different lunch scenarios relevant to South Africans and hopes to evoke a light hearted and humorous sense of WHOPPER® envy.
Lucas van Vuuren, Executive Creative Director at Jupiter Cape Town says “Following on the success of the Big King XXL® monster truck activation in May, the TVC represents the fun personality of the brand. The sense of excitement when you enter a BURGER KING® with friends, is the same emotion we want South African consumers to feel when they see the ad.”

The first Burger King to open in South Africa launched at Canal Walk Shopping centre on October 1st 2016.

Watch the TVC below and keep a lookout for the shot of @Kyra Cole  and co-star peeking out the plane window and four office employees eating packed lunch since both are shot in the Drive-in studio.

BURGER KING® South Africa
Rozanna Kader – Marketing and Communications Director
Ezelna Jones – Marketing Executive
Inoba Siwundla – Senior Graphic Designer
Gys Steyn – Junior Graphic Designer
Paigon Prince – Restaurant Marketing Officer

The Jupiter Drawing Room Cape Town
Lucas van Vuuren – Executive Creative Director
Gerhard Pretorius – Copywriter
Michael Erasmus – Art Director
Taryn George – Account Director
Kelsey Guehring – Account Manager
Julie Gardiner – Producer
Michelle Beh – Strategy Director
Abbi Bridge – Media Strategist
Susann Kompa – Project Manager
Luanne Slingerland – Head of PR
Production House – Platypus Productions
Ian Chuter – Director
Tammi Horstmann – Producer
Ric Shields – Animator
Final Mix: Hannes Burger – We Love Jam

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WEDDING ALBUM || CHURCH STUDIO

Last year we had Jacques Weyers shooting this Vegas inspired piece for Wedding Album SA in our Church Studio with the lovely @itsmenaro@akellopatricia and @sulycastilo.

Photographer: @jacquesweyersstudio
Photo Assistant: @Matt__moon
Models: @itsmenaro@akellopatricia and @sulycastilo.
Styling: @r4rochelle
Makeup: @makeupshahnaz of @supernovacm
Hair: @tash_pops of @supernovacm

BTS Photos by @tatyana_levana_photography
#
RoodebloemStudios

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SEASONS GREETINGS


It’s that time of year again and we can’t quite believe how fast 2016 has flown!
To all our Roodebloem friends and family




Enjoy the holiday season and the well deserved break.
See you all in the new year! 
x  o  x

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FUJI FILM || X-T2 LAUNCH EVENT

We’re pleased to have hosted the launch of the stunning new Fujifilm X-T2 in our Jett Studio on the second level of the Daylight building in mid August this year.

The upstairs kitchen studio was perfect for welcome drinks and pre-presentation meet-and-greet before heading into the Jett studio itself where the team from Fuji Film SA had a projector and equipment setup on the infinity curve.

After the presentation from the Fuji Experts, Peter Delaney Fine Art Photography, John Armstrong Photography and leonslens.com, three talented Fuji ambassadors spoke about their experience with the new model and presented some of their work shot on the X-T2.

A lovely feature of the daylight building with both mountain and sea views which is often overlooked is our roof deck. For this event, the perfect place for people to test out the capabilities of X-T2.

Thanks to Fujifilm SA and Hein Hough for involving us in the launch of this awesome new camera.

Photos by Tatyana Levana

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EVENT || TAMARA CHERIE x A CREATE || DRIVE-IN

Many people are surprised to hear that all our Studios are available for event venue hire.
The spaces all vary in size and layout and are used for corporate functions, weddings, product launches, master classes, media presentations as well as private functions.

Below is a perfect example of how our spaces can be transformed from a beautiful blank canvas to what ever your heart desires.

Video by House Of Vizion

This event was the collaborative launch of Tamara Chérie’s new collection along side the sleek new furniture range from a | Create, two fresh new ranges that compliment each other fantastically.

Cuisine: Stir Food
Bar & Staffing: Shake and Serve & The Aleit Academy
Furniture and decor: A Create
Couture: Tamara Chérie
Photography: Joe/Daniela Photography
MC: Aleit Swanepoel from The Aleit Group
#RoodebloemStudios #CommonThread #aCREATE #TamaraCherie

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FOSCHINI DENIM|| DRIVE-IN STUDIO

The Drive-in studio, host to many different kinds of stills, film shoots and events was perfect for Foschini’s Denim Fashion Friends Campaign. The spacious and diverse space of the 160sm studio was able to accommodate the large number of featured South African bloggers as well as the talented team of creatives.


Photographer Richard Keppel Smith and the team had a busy day coordinating the many beautiful SA bloggers in line for hair, makeup, a video shoot as well as the stills campaign.

Art Direction: Tania Rossouw of TFG
H&M: Bernice Dodd and Sebastine Pepler
Styling: Elzaan Smit of TFG
Assistants: Nic Leighton of Cape Collective Assist and Lufezo-Jigga Thomas
Photos: Tatyana Levana

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WOOLWORTHS MEDIA DAY || DRIVE-IN STUDIO

On a number of occasions the lower half of the daylight building at number 43 Roodebloem Road has played host to the wonderful Woolworths setup, showcasing new ranges and previewing styles for the season ahead.

This setup, which isn’t the most recent showcase sometimes takes two full days and a late night transforms the first level of the daylight building into the stunning showroom for the Woolworths Media day where bloggers and media personal are invited to preview the ranges and enjoy some delicious canapés and drinks.
The space was very cleverly utilised, showcasing many different styles and kinds of homeware within the 160sm of floor space in the Drive-in Studio and Tailor Shop of 48sm.

Vivian Baratt and her team installed shelving, flats, hanging fixtures, mirrors and painted sections of the drive-in walls to accompany the specific surrounding setup. Our space is used by many for this type of purpose since we allow our clients to alter the space to suit their events requirements.

Photos by Tatyana Levana

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WE ARE HIRING

After four faithful years, Andy Reeves our Assistant Studio Manager has decided to spread his wings and venture out into the world to focus on his own work as well as photographic assisting and retouching.

Photos by Jonathan Kope of Kope | Figgins in our Church Studio.

We are looking to fill his position so if you’re keen to find our more regarding what the job entails, please feel free to email studio owner Jan Verboom on jverboom@iafrica.com with your CV and 5 reasons why you would like to have this job.

Andy, your presence at Roodebloem Studios will be greatly missed by all and we wish you only the best of luck, we have no doubt that you’ll do fantastically well in all that you pursue.

To see some of Andy’s work visit:
Instagram
Facebook

Looking forward to hearing from you!

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CARS.CO.ZA || DRIVE-IN STUDIO

The 160sm Drive-in Studio with a garage door of 2.3m x 2.5m makes this studio on the first floor of our Daylight building the ultimate automotive shooting location. Two cars are able to fit parked alongside on the infinity curve of 9.7m x 7.1m x 9m, be it for stills/film shoots or an event featuring motorcars. This studio is used for a countless number of diverse shoots and event venues but its always nice to see a sexy car stationed in the Drive-in studio.

Ciro De Siena who features in the video below is a content contributor and motor journalist at Cars.co.za and utilises the space on a regular basis to film content for the channel. He likes the size and diversity of the space which allows him and his team from Bounceboard Productions to shoot comfortably and record on location sound.

Photos by Tatyana Levana

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MARKHAM || JUSTIN POLKEY || CHURCH STUDIO

We so often have a bevy of beauties frequenting the various studio spaces so its always nice to pop in on shoots with male models taking the floor and doing there thing in front of the camera.
Markham’s winter catalogue by Justin Polkey was shot in our 200sm Church studio, utilising the adjustable 5×5 bounce above the 9m high infinity curve in the hundred year old stone church for a really effective lighting setup. The bounce hight can be changed to suit your shoot and also works well for recording on-location sound.

Justin and his team had access to the makeup room, courtyard, kitchen and gallery studio space for the booking of the Church and used the spaces wonderfully for duration of the shoot. The male models were on top form and shot stills as well as the fashion video by Roice Nel.

PHOTOGRAPHER: Justin Polkey
MODEL: Toyin Oyeneye of Ice Models CT and BETH model Management
STYLIST: Mavuso Mbutuma of One League Creative Management
M&M: Diana Asherson of One League Creative Management
BTS PHOTOS: Tatyana Levana

The_Roll_Neck_R4_692x_100

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DONNA CLAIRE || ANTONIA STEYN || JETT STUDIOS

We had the lovely ladies of Donna Claire join us in the Jett Studio for their catalogue shoot with photographer Antonia Steyn of Agent Emma a while back.
They utilised the 160sm of Daylight Studio space wonderfully setting up the make up and hair stations for artists Jeanette Genis and Bernice Dodd to work their magic while the kitchen area provided space for lunch and balcony for the occasional smoke break.

The Jett studio, like all our other spaces has wifi, kitchen and bathroom facilities, a mobile make-up station, daylight/blackout options and a bose sound system so you’re able to have great sound to keep the energy up and set the mood while shooting. Our studios are used for stills, film shoots and all kinds of events as well has our on-site gear rental facilities which make it a one stop shop for your studio needs.

PHOTOGRAPHER: Antonia Steyn
HAIR: Jeanette Genis
MAKEUP: Bernice Dodd
STYLING: Elzaan Smit
FASHION: Tania Rossouw
MODELS: Junette Eva, Deborah M, Charnelle Paulse,
of Ice genetics CT
BTS photos: Tatyana Levana

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MILLE COLLINES || AUBREY JONNSON || HALL STUDIO

Exactly two months after showing their headline-making autumn/winter 2016 collection
Curio | City at AFI Mercedes-Benz Fashion Week Joburg, Mille Collines are back with this powerful show and photographic exhibition and to introduce Namnyak Odupoy as designer since March 2015.
Photographed by Aubrey Jonnson of One League Creative Management in our Hall studio, the catalogue images used for the exhibition and show were conceptualised by show producer Deon Redman and styled by Art Directors Inés Milles and Marc Collines.

Curio | City is a tribute to African women and celebrates the power of these women as beauties as well as individuals. The Halls 180sm floor space made it comfortable for the large team of models and creatives to relax between shots and have space to move while involved in the process of wrapping the wonderful turbans seen in the shots. Makeup by Raine Tauber and Gareth Coleman of M.A.C Cosmetics who used the make up room space to work their magic and store their kits.

Mille Collines’ take on the new Africa is a refreshing, elegant mix of tailored suits, beading, elegant evening wear as well as their trademark resort wear. Each look was strikingly rounded off with a turban: “We believe the turbans are the high heels of Africa. We believe in a very natural, clean and simple aesthetic. We believe a woman almost doesn’t need anything else; she is quite amazing as she is,” Inés Mille says.

“It’s not about having a ‘show’, but rather an interactive, engaging experience in a minimalist space. All the elements were pared down and presented as simply and honestly as possible,” says Redman. “We wanted to take a fresh approach and present African fashion without having it become a styled spectacle.”
They therefore looked for “not just models, but for individuals, each of whom is on her own journey through the world, regardless of where she comes from.” The nine participating models, each wearing a turban, presented themselves in a tableau before taking turns to introduce themselves and share what it means to be a woman who is proud of her roots and inspired by Africa.

Majority of words and all info by Jenna McArthur PR and her wonderful press release.

Exhibition images Printed by ArtLab
In Collaboration with M.A.C Cosmetics, Superbalist.com
Steenberg
Ballo

Behind the Scenes Images by Tatyana Levana

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