The last time the infinity curve in our Drive-in studio looked this floral and festive was for a wedding ceremony on the first level of our daylight building.
Fashion designer Kobus Diepenaar, mostly well known for high fashion couture and evening wear launched this new Anna Georgina collection in 2012, creating a unique and very well received range of beautiful wedding dresses.
Dippenaar’s idea was to make haute couture more accessible and wearable and with the intricate garment construction, balance of soft feminine elements and each woman’s own inherent strength make each gown fit perfectly.
The willowlamp, a notch system that allows curtains of ball-chain to flow elegantly from laser-cut steel frames is a simple and effective idea that has become widely acknowledged and appreciated around the world. Inspired by the principles of sacred geometry, these lamps have won many prestigious awards, been recognised for product design and participated in many leading exhibitions.
Justin Patrick who mostly shoots but is not limited to commercial interior, product and food photography utilised the original Hall studio’s varnished floors as a feature for this shoot, incorporating the American Oak that translates so beautifully in the final images.
With a background in Industrial design, Justin has always had an eye for interior and product photography and on any given day can be found shooting beautiful setups in one of our 11 studio spaces working with prestigious brands such as Woolworths, Plascon, House & Leisure and many more.
Visit his website and follow him on Instagram <—-
#RoodebloemStudios #PhotographicStudios #CapeTown
It’s not often that we have live music at our studios but given the nature of this showcase we looked forward to hosting Floors in our Church studio space, launching the duo and their first EP.
”Floors is a Cape Town based duo that play lush, mood-based electronica.
Their rich, organic sound stems from the use of vintage synthesisers and guitars, soulful vocals and a detailed production style.”
The duo, Greg Abrahams on guitars, synths, production and mixing and Mikhaela Faye on vocals, synths, pianos and production welcomed guests with a drink in the courtyard and tunes from Beat Sampras, a soul, R&B and hip duo consisting of guitarist Dylan Fine and producer David Migwallain the Gallery studio space.
When the Church doors opened and their setup on our infinity curve was unveiled, the anticipation to hear their set and see how the brightly coloured strip lights and visuals would accompany their music was real.
The lighting design by Bad Weather and visuals from The Grrrl, Jessica Smith and Simone Rademeyer projected onto the 7m high infinity curve along with a broad pallet of acoustic, experimental and electronic sounds made for a fantastic live show.
The 200m2 Church studio space and its large bounce above the curve held the sound extremely well for a large space with such a high ceiling.
The incredible production value of their live show and tracks played from the EP entitled ‘FADE’ were extremely well received by all who attended this wonderful live electronic music event.
”Their live performance is a highly immersive audio-visual experience combining cutting edge lighting and visuals with a rich and sonically diverse musical backdrop. Their musical style is influenced by a range of different genres including contemporary-classical, jazz, alternative and downtempo electronica, ambient and folk. ”
Virgin Active Collection is the ultimate luxury personalised health and wellness experience and the featured images on the brochures, website and video content used to launch the new health clubs in their redefined luxury were shot at our studios.
Photographer @Nick Aldridge shot the final images seen below across two of our studio spaces.
The 180sm Hall Studio was used for the body art shots where models were covered in silver paint, wrapped in white tubed fabric and held with gold painted hands to get the desired feel for the images. The dripping gold shoe was overseen by SFX guy Dale Ontong to achieve the perfect paint dribbles on the trainer seen in the final shot above.
Given the fact that it has water draining facilities, the Drive-In Studio on the first level of the Daylight Building is the perfect space to shoot any scene where water is involved.
A medium sized swimming pool, the lighting setup and the team were able to shoot comfortably on the studios large curve, draining the water after Nick got his shots.
The Jupiter Drawing Room CT and Platypus Productionscreated their set in our Drive-in Studio for the airplane and window scenes for Burger King SA’s first TV commercial.
Besides hosting photographic shoots and events, many people look to book Roodebloem Studios for TV commercial shoots, music videos, campaign content shoots etc. The size, layout, diversity, security and location of our studios are ideal for film teams to host the entire crew, all the clients and catering teams very comfortably.
Shot and produced in and around Cape Town, the TVC reflects different lunch scenarios relevant to South Africans and hopes to evoke a light hearted and humorous sense of WHOPPER® envy.
Lucas van Vuuren, Executive Creative Director at Jupiter Cape Town says “Following on the success of the Big King XXL® monster truck activation in May, the TVC represents the fun personality of the brand. The sense of excitement when you enter a BURGER KING® with friends, is the same emotion we want South African consumers to feel when they see the ad.”
The first Burger King to open in South Africa launched at Canal Walk Shopping centre on October 1st 2016.
Watch the TVC below and keep a lookout for the shot of @Kyra Cole and co-star peeking out the plane window and four office employees eating packed lunch since both are shot in the Drive-in studio.
BURGER KING® South Africa
Rozanna Kader – Marketing and Communications Director
Ezelna Jones – Marketing Executive
Inoba Siwundla – Senior Graphic Designer
Gys Steyn – Junior Graphic Designer
Paigon Prince – Restaurant Marketing Officer
The Jupiter Drawing Room Cape Town
Lucas van Vuuren – Executive Creative Director
Gerhard Pretorius – Copywriter
Michael Erasmus – Art Director
Taryn George – Account Director
Kelsey Guehring – Account Manager
Julie Gardiner – Producer
Michelle Beh – Strategy Director
Abbi Bridge – Media Strategist
Susann Kompa – Project Manager
Luanne Slingerland – Head of PR
Production House – Platypus Productions
Ian Chuter – Director
Tammi Horstmann – Producer
Ric Shields – Animator
Final Mix: Hannes Burger – We Love Jam
We’re pleased to have hosted the launch of the stunning new Fujifilm X-T2 in our Jett Studio on the second level of the Daylight building in mid August this year.
The upstairs kitchen studio was perfect for welcome drinks and pre-presentation meet-and-greet before heading into the Jett studio itself where the team from Fuji Film SA had a projector and equipment setup on the infinity curve.
A lovely feature of the daylight building with both mountain and sea views which is often overlooked is our roof deck. For this event, the perfect place for people to test out the capabilities of X-T2.
Thanks to Fujifilm SA and Hein Hough for involving us in the launch of this awesome new camera.
Many people are surprised to hear that all our Studios are available for event venue hire.
The spaces all vary in size and layout and are used for corporate functions, weddings, product launches, master classes, media presentations as well as private functions.
Below is a perfect example of how our spaces can be transformed from a beautiful blank canvas to what ever your heart desires.
The Drive-in studio, host to many different kinds of stills, film shoots and events was perfect for Foschini’s Denim Fashion Friends Campaign. The spacious and diverse space of the 160sm studio was able to accommodate the large number of featured South African bloggers as well as the talented team of creatives.
Photographer Richard Keppel Smith and the team had a busy day coordinating the many beautiful SA bloggers in line for hair, makeup, a video shoot as well as the stills campaign.
On a number of occasions the lower half of the daylight building at number 43 Roodebloem Road has played host to the wonderful Woolworths setup, showcasing new ranges and previewing styles for the season ahead.
This setup, which isn’t the most recent showcase sometimes takes two full days and a late night transforms the first level of the daylight building into the stunning showroom for the Woolworths Media day where bloggers and media personal are invited to preview the ranges and enjoy some delicious canapés and drinks.
The space was very cleverly utilised, showcasing many different styles and kinds of homeware within the 160sm of floor space in the Drive-in Studio and Tailor Shop of 48sm.
Vivian Baratt and her team installed shelving, flats, hanging fixtures, mirrors and painted sections of the drive-in walls to accompany the specific surrounding setup. Our space is used by many for this type of purpose since we allow our clients to alter the space to suit their events requirements.
After four faithful years, Andy Reeves our Assistant Studio Manager has decided to spread his wings and venture out into the world to focus on his own work as well as photographic assisting and retouching.
We are looking to fill his position so if you’re keen to find our more regarding what the job entails, please feel free to email studio owner Jan Verboom on firstname.lastname@example.org with your CV and 5 reasons why you would like to have this job.
Andy, your presence at Roodebloem Studios will be greatly missed by all and we wish you only the best of luck, we have no doubt that you’ll do fantastically well in all that you pursue.
The 160sm Drive-in Studio with a garage door of 2.3m x 2.5m makes this studio on the first floor of our Daylight building the ultimate automotive shooting location. Two cars are able to fit parked alongside on the infinity curve of 9.7m x 7.1m x 9m, be it for stills/film shoots or an event featuring motorcars. This studio is used for a countless number of diverse shoots and event venues but its always nice to see a sexy car stationed in the Drive-in studio.
Ciro De Siena who features in the video below is a content contributor and motor journalist at Cars.co.za and utilises the space on a regular basis to film content for the channel. He likes the size and diversity of the space which allows him and his team from Bounceboard Productions to shoot comfortably and record on location sound.