In March, Adidas Originals held an exclusive event at our photographic studios in Woodstock for a select group of women’s fashion media in Cape Town. The event spanned an entire day and was a first of its kind in many respects; challenging the age-old tradition of simply telling media about an upcoming range, the choice was made instead to invite media to experience it for themselves.
During the course of an hour, the media – which included the likes of ELLE, Cosmopolitan, Marie Claire, GLAMOUR, Women’s Health, as well as online platforms such as One Small Seed, Fashion Breed, and The Visual Journal – were invited to select their favourite items from the SS14 and FW14 collections on display and asked to create a look of their own, after which they were given the rare opportunity to shoot that particular look with one of two professional models on site.
Renowned fashion photographer Kristin-Lee Moolman captured the unique looks with the assistance of stylist Bee Diamondhead. The media were then sent their retouched, best shot of the day soon after the event; together with an Adidas Originals footwear gift to say thank you. Here are some of the unique looks put together by the COSMO fashion team.