For the first time in 16 years, Heinz is back in the Big Game with a commercial that highlights the undeniable link between Heinz® Tomato Ketchup and happiness in a fun and familiar way. This Super Bowl 2014 Advert was produced by Wink Films and these behind the scenes and TVC stills photographs were taken by Jan Verboom.
The commercial features a ton of different people in different situations – such as eating at a restaurant, at a wedding, at a picnic, etc. – who use Heinz Ketchup and hum along to the song “If You’re Happy And You Know It” while pouring their condiment. It was filmed over several days in various locations around Cape Town so press play below and see if you can recognise any parts of out awesome city.
Director: Chris Woods
Executive Producer: Alison Ellard
Line Producer: Leila Reinhard
Assistant Director: Nick Lorentz
DOP: James Gardner