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COLOUR COATED

Winter seems well and truly set in here in Cape Town and this shoot for the June issue of Elle SA has got you covered with knits, puffers, faux furs and more. Take a look at these behind-the-scenes images by ELLE style reporter, Niquita Bento, of the photo shoot in our Church Studio.Behind the scenes at Roodebloem Studios

ELLE fashion editor Tarryn Oppel explains a little more about the shoot.

Concept for shoot?

The story was produced to showcase the cover-up and all the new styles and shapes and textures for winter. We wanted it to be quite

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GAVIN SHOOTS ‘DREAM CAR’ FOR MERCEDES-BENZ

A while back Gavin Goodman shot a Mercedes-Benz editorial in our Drive-In photographic studio and we caught up with him to find out the story behind these amazing final layouts.

What was the brief for the shoot?

The ‘Dream Car’ brief I got from Mercedes was quite unique as they gave me a lot of creative freedom. Dylan Culhane, the editor of Mercedes-Benz Life magazine approached me after he saw a conceptual portrait I did of

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DAVID MEULEN LAUNCHES DEBUT ALBUM IN OUR STUDIOS

On the 24th April we had the privilege of hosting David Meulen for the launch of his debut album “@davidmeulen” at our photographic studios in Woodstock.
David Meulen album launch at Roodebloem Studios
The event was held in our Daylight Studio building making use of the Kitchen Studio as a welcome area with a bar serving drinks. Guests could then go upstairs and admire the night lights of the city from the Roof Deck.

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ELLE SOUTH AFRICA TURNS 18

Recently Elle South Africa celebrated 18 years being a fashion guide and inspiration taken from the core values of Elle - "stylish, playful, colourful, happy, inspiring, healthy, surprising, emotional, sexy, energetic, spirited, beautiful and happy." Fashion editor Tarryn Oppel said…

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CELEBRATING IN STYLE

One of the more unusual events we’ve hosted at our photographic studios in Woodstock was a 60th birthday party. The stunning décor matched the stylish modern look of our Jett Studio and the white theme in keeping with the base studio colour. Take a look at these fantastic photos by Riaan van der Westhuizen.

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WEDDING BELLS IN OUR CHURCH

OK, so our Church Studio doesn’t have any bells in it but that didn’t detract from the latest wedding celebration we hosted. We converted this wonderful space into a photographic studio by installing an infinity curve at the one end and this studio is a favourite amongst fashion photographers. One of the reasons so many photographers love this studio is the character it has and this is why it still makes a great venue for wedding ceremonies and even receptions. Just take a look at these beautiful photos of Lizzy and Nigel’s special day taken by Catherine Mac 

Wedding in the Church Studio at Roodebloem Studios Cape Town

Together with the Church you will get the Gallery and the Courtyard which are great spaces to use for preparation or for welcome drinks before your wedding begins.

Wedding in the Church Studio at Roodebloem Studios Cape Town

The beautiful high ceilings, tall windows and varnished wooden floors make this an

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TWICE THE FUN WITH TWINS IN STUDIO

The March issue of Elle is dedicated to fashion at work and this ‘Style For Less’ shoot was aimed at showing you how well-worn classics can be given a double take. ‘Pair them with the season’s updates and you’ll see there’s more than one way to wear them,’ says ELLE fashion assistant Nicole Newman.

Fashion Model twins fashion shoot at Roodebloem Studios

Nicole Newman said “The models were incredible – Aida and Ieva, twins from Lithuania who had more personality than

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Profoto Light Shaping Academy with Andrea Belluso

PROFOTO LIGHT SHAPING ACADEMY WITH ANDREA BELLUSO

Last week we welcomed Profoto's "Light Shaper" Andrea Belluso who gave us a three-hour training session on the Profoto range of lighting products. Andrea Belluso is an established fashion and beauty photographer who in his 30 years in the business has photographed famous…

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PANTONE Colour of the Year 2014 18-3224

PANTONE® COLOUR OF THE YEAR 2014

Pantone, an X-Rite company and the global authority, has set PANTONE® 18-3224 Radiant Orchid, a captivating, magical, enigmatic purple, as the color of the year for 2014.

PANTONE Colour of the Year 2014 18-3224

For the Colour of the Year, Pantone quite literally combs the world looking for colour influences. This can include the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, availability of new textures and effects that impact colour, and even upcoming sports events that capture worldwide attention.
For more than a decade, Pantone’s Color of the Year has influenced product development

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Justin Polkey Elle Magazine Bright Future

‘FIVE CRAZY GIRLS’ IN STUDIO

For the Jan/Feb issue of ELLE the fashion team did a shoot to showcase the design from across the continent of Africa. ‘Not only is Africa rising – it’s on top!’ said fashion director Poppy Evans. To find out more about this shoot visit the…

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