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We just added a Canon 24-70mm F2.8L II USM lens to the list of lenses we rent out. The 24-70mm standard focal length zoom lens is a workhorse for professional photographers and you will find one on just about every shoot and in every studio. This redesigned EF 24-70mm f/2.8L II USM is the latest update to the acclaimed L-Series of EF optics, re-establishing a new standard for superb optics, high-end durable construction and performance in professional zoom lenses. It also features a large aperture throughout its focal length.

Featuring the latest advances in optical lens design, it utilizes 1 Super UD lens element and 2 UD lens elements that help minimize chromatic aberration in the periphery at wide-angle as well as reduced color blurring around the edges of the subject. In addition, 2 types of aspherical lenses are combined to help reduce spherical aberration over the entire image area as well as through the full zoom range. Optimized lens coatings also help ensure exceptional color balance while minimizing ghosting. The lens is also equipped with a circular 9-blade diaphragm for beautiful, soft backgrounds. A ring-type USM and high-speed CPU with optimized AF algorithms enable silent and fast autofocusing. Built for the rigors of professional use as well as to meet the increased number of shots available with digital photography, it’s constructed with improved dust sealing and water resistance while fluorine coatings on the front and rear lens surfaces help reduce soiling, smears and fingerprints.

A zoom lock lever locks the zoom position at the wide end for safe transporting while attached to an EOS DSLR camera over the shoulder.

*MELVILLE, N.Y., May 29, 2013 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced its parent company, Canon Inc., has reached a new lens-manufacturing milestone with the production of its 90-millionth EF-series interchangeable lens for EOS cameras. Canon turned out its 90-millionth lens, an EF 24-70mm f/2.8L II USM (released in September 2012), on May 23, 2013.

The production of interchangeable EF lenses for Canon EOS-series AF (autofocus) single-lens reflex film cameras began in 1987 at the Company’s Utsunomiya Plant. Since that time, supported by a wide range of users, demand has steadily increased and production has expanded. Today, Canon produces EF lenses at four of the Company’s manufacturing bases, including Canon Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; and Oita Canon Inc. in southern Japan.

EF lens production surpassed the 10-million-unit mark in 1995, doubled to 20 million lenses in 2001, and went on to reach 30 million units in 2006 and 40 million units in 2008. Afterward, due to the rapid spread of EOS digital SLR cameras, production of EF lenses gained further momentum, crossing the 50-million-unit threshold in 2009, reaching 60 million units in January 2011, and hitting the 70-million-unit mark in October of the same year. In August 2012, lens production reached 80 million units and now, a little over nine months later, the company commemorates its latest manufacturing milestone of 90 million lenses.

Canon’s proprietary EF lenses, launched in March 1987 along with the EOS SLR camera system, have continued to evolve since their introduction, leading the industry through the incorporation of a wide range of innovative technologies, including the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, a multi-layered diffractive optical (DO) element, and Subwavelength Structure Coating (SWC) anti-reflection technology.

With the introduction in May this year of the EF 200-400mm f/4L IS USM Extender 1.4x, super-telephoto zoom lens with a built-in 1.4x extender that makes possible a 200-560 mm focal length range, along with EF Cinema Lenses for digital cinematography, Canon’s extensive EF lens-series lineup now comprises a total of 84 models.1

Canon will continue refining its diverse imaging technologies based on its core optical technologies, striving to produce exceptional and reliable lenses and cameras that cater to the varying needs of photographers-from first-time users to advanced amateurs and professionals-while contributing to expanding the photographic and video imaging culture.

* Source: Canon Press Release – usa.canon.com
1 Including two EF lens extenders and three models available outside of Japan. As of May 29, 2013.
  • We just love seeing what people create in our spaces
  • We just love seeing what people create in our spaces
  • We just love seeing what people create in our spaces
  • ucooksa cooking up a storm in our Jett studio kitchen
  • ucooksa cooking up a storm in our Jett studio kitchen
  • ucooksa cooking up a storm in our Jett studio kitchen
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