Dee and Ricky, brothers from NYC have partnered up with PUMA on a colourful and playful range of sneakers, clothes and accessories in their first global collection.
These self professed fashion curators have captured peoples attention with their bright and unconventional designs with a fresh take on sports wear and a playful attitude towards street style.
“IN THE WHIMSICAL WORLD OF DEE & RICKY, NO COLOR IS TOO BOLD AND NO DETAIL IS OVERLOOKED.”
The launch for the exciting collaboration was held in Jett Studio, the second level of our daylight building. All studios are available for event venue hire and can be used in any way to suit your setup needs.
As people arrived they were greeted with an array of treats and delicious snacks set up in the Kitchen Studio space which leads into Jett.
The launch was set up wonderfully using sections of the space for the bar, craft table and colourful PUMA x Dee And Ricky display on the curve. After collecting their tote bag from the rail, people sat together at the long table to decorate and adorn the bags with the provided multicoloured lego, sequins, ribbon, zippers, beads, glue guns, string, tassels, thread, letters and more. A lot of fun was had as people got to express their own creativity by personalizing their bags while socializing with other industry folk in our lovely open space.
Slideshow Photos: Dune Tilley
Square tile Photos: Tatyana Levana