Pantone, an X-Rite company and the global authority, has set PANTONE® 18-3224 Radiant Orchid, a captivating, magical, enigmatic purple, as the color of the year for 2014.
For the Colour of the Year, Pantone quite literally combs the world looking for colour influences. This can include the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, availability of new textures and effects that impact colour, and even upcoming sports events that capture worldwide attention.
For more than a decade, Pantone’s Color of the Year has influenced product development