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Tell’s Setting The Trend For South African Cider

8th October 2012

Tell’s, an exciting new cider from Stellen Fine Wines is set to take on the big boys in the South African cider market.

The 6% ABV off-dry thirst-quencher is named after William Tell, the expert marksman of Swiss legend who shot an apple off his son’s head with a crossbow, to save them both from execution at the hands of an Austrian tyrant whose hat they had refused to bow to.

“We admire the brave, stick-it-to-the-man spirit of William Tell, and like him, we’re standing up for what we believe,” says Rudolph du Toit, national marketing manager for the company. “We’re not just selling an artfully crafted, refreshing cider; we’re introducing a green-friendly, planet-conscious and far more convenient packaging option to the cider market.”

5th October 2012

“Don’t say it, drink it” – so reads the label of the new wine range from Elgin Valley Vineyards; probably good advice since the name – Red Lorry and Yellow Lorry – is derived from a classic tongue twister.

Red Lorry and Yellow Lorry began with a story about a faithful little lorry that went chugging up the mountain to fetch grapes from the Elgin Valley, to make wine at the Red & Yellow Lorry Wine Factory; this lead the owners, Ian and Anette Corder, to consider a less serious wine as a break from the business of boutique production.