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For the December issue of ELLE the fashion team focuses on crazy but beautiful clothes. The idea for the shoot was to take ‘serious’ clothes and wearing them in a fun way. As ELLE’s fashion editor, Poppy Evans, says, ‘It’s only when you stop taking clothes so seriously, that they truly come to life. Have a ball and live a little.’

Elle Magazine fashion photo shoot at Roodebloem Studios

Asked if there were any hiccups Poppy Evans said “we took a while to get started – originally we were going to shoot on black backdrops but we ended up swapping in a grey shade at the very last minute. It all worked out in the end though!”

We are known for our stunning photographic studios but we also have a gear rental department for all your photographic equipment and lighting needs as well as a large selection of paper and canvas backdrops.

To find out more about this shoot visit the Elle Magazine website & watch this behind the scenes video.

Our Church Studio is a favourite with fashion photographers with a dedicated make-up room and privacy away from other studios.

make-up room at Roodebloem Studios
Preparing in the make-up room (photo from Elle’s blog)

It is 200 m2 (18 x 11m) with a curve measuring 5.5m x 6m x 7m high. It has 125 amps over 3 phases of power available, a sound system with iPod dock and varnished Oregon wood floors. Like all our studios it has wireless internet and black out capability. To see all the spaces available to rent visit our photographic studios page.

behind the scenes at Roodebloem Studios
some of the craziness behind the scenes (photo from Elle’s blog)

Photographer: Damon Fourie at Supernova
Fashion Editor: Poppy Evans
Hair: Jeanette Genis
Make-up: Algria Ferreira
Models: Sam at Fusion
Photographic Studio: The Church at Roodebloem Studios
Film by Roice Nel

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