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Fashion director Poppy Evans’ main feature for the July issue of Elle focuses on stand out South African design. The concept for the shoot was that everything around the model is ordinary while she is extraordinary so her and the clothes stand out. To do this they used plain mannequins a props and also painted the infinity curve in our Church Studio the same colour as the mannequins.

Here are some of the shots from the shoot illustrating the concept:

Model Katryn Kruger Elle Fashion

model Katryn Kruger for Elle Fashion

Here is a behind the scenes video of the shoot so you can see the setup in our Church Studio and see how they got the final images.

To find out more about the Poppy’s July feature and see exclusive behind the scenes photos visit the Elle magazine website.

Fashion Director: Poppy Evans
Photographer: Justin Polkey
Hair: Kevin Epstein
Make-up: Algria Ferreira
Model: Katryn Kruger
Studio: The Church, Roodebloem Studios

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