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Better, Faster, Stronger

  • 27th Jan 2020

Whilst thumbing through various catalogues trying to decide which gear to purchase. We kept one motto in our head - "better, faster, stronger".  With these three words blazing in our minds we continued to pick items that would benefit our…

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COSMO COVER WITH JESSICA BUCHANAN

  • 19th Jan 2016

Photographer Damon Fourie and a wonderful team of creatives used the Jett studio in our daylight building to shoot the cover of 2016's first issue featuring Jessica Buchanan in her debut COSMO cover. "And it's out, my first @CosmopolitanSA cover!!…

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Jao Carlos - Free Falling

GEAR ITEM OF THE MONTH: 3×4′ SOFTBOX

  • 6th Nov 2013

Most people in Cape Town know our photo studios but we also rent out photographic equipment and lighting. We also carry an extensive range of Profoto flash packs and light shapers. We want to help you with your shoot and so every month we will highlight a different item in our photographic equipment arsenal to show you what the possibilities are.

Jao Carlos - Free falling

This image was taken by Joao Carlos, New York-based fashion, commercial and fine art photographer, using a Softbox 3 x 4′ RF. It forms a part of his series Free Falling. While it looks as though the image was shot underwater and the model is swimming, it was in fact

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GEAR ITEM OF THE MONTH: MAGNUM REFLECTOR

  • 2nd Oct 2013

We are Cape Town’s original one-stop rental studio and home to 12 magnificent shooting spaces but we also carry an extensive range of Profoto flash packs and light shapers as part of our  in-house rental equipment facility. We want to help you with your shoot and so every month we will highlight a different item in our photographic equipment arsenal .

photo by Ab Sesay

Ab Sesay is a commercial advertising photographer based in New York and he also works as Creative Director at Profoto US.  Every so often they ask him to shoot with a particular light shaping tool to demonstrate its strengths and

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OUR NEWEST ADDITION – THE CANON EF 24-70MM F/2.8L II USM

  • 11th Jun 2013

We just added a Canon 24-70mm F2.8L II USM lens to the list of lenses we rent out. The 24-70mm standard focal length zoom lens is a workhorse for professional photographers and you will find one on just about every shoot and in every studio. This redesigned EF 24-70mm f/2.8L II USM is the latest update to the acclaimed L-Series of EF optics, re-establishing a new standard for superb optics, high-end durable construction and performance in professional zoom lenses. It also features a large aperture throughout its focal length.

Featuring the latest advances in optical lens design, it utilizes 1 Super UD lens element and 2 UD lens elements that help minimize chromatic aberration in the periphery at wide-angle as well as reduced color blurring around the edges of the subject. In addition, 2 types of aspherical lenses are combined to help reduce spherical aberration over the entire image area as well as through the full zoom range. Optimized lens coatings also help ensure exceptional color balance while minimizing ghosting. The lens is also equipped with a circular 9-blade diaphragm for beautiful, soft backgrounds. A ring-type USM and high-speed CPU with optimized AF algorithms enable silent and fast autofocusing. Built for the rigors of professional use as well as to meet the increased number of shots available with digital photography, it’s constructed with improved dust sealing and water resistance while fluorine coatings on the front and rear lens surfaces help reduce soiling, smears and fingerprints.

A zoom lock lever locks the zoom position at the wide end for safe transporting while attached to an EOS DSLR camera over the shoulder.

*MELVILLE, N.Y., May 29, 2013 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced its parent company, Canon Inc., has reached a new lens-manufacturing milestone with the production of its 90-millionth EF-series interchangeable lens for EOS cameras. Canon turned out its 90-millionth lens, an EF 24-70mm f/2.8L II USM (released in September 2012), on May 23, 2013.

The production of interchangeable EF lenses for Canon EOS-series AF (autofocus) single-lens reflex film cameras began in

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Sunshine Company

  • 21st Dec 2012

A big thank you to Sunshine Company, our partners in crime for sharing some awesome lighting and gear on the night for the photo booths. As well as showcasing their latest Swedish Chameleon HDSLR video rigs used by Adrian Lazarus for…

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ZART City with Canon Tilt shift Lens

  • 26th Sep 2012

[vimeo 43903101 w=640&h=380] A short video of Cape Town, South Africa, made using Canon's Tilt-Shift Lenses. Using the Lenses in a specific way, a miniature effect is acquired. Made possible by: PixelFish Photography - pixelfish.co.za/ and  Roodebloem Studios - roodebloemstudios.co.za/ Special Thanks…

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MOLA REFLECTORS

  • 15th Jul 2012

The Mola Mantti and Euro Reflectors are unique dishes created to heighten output yet still provide a feathered edge fall off by capturing and focussing light with maximum efficiency. Allowing you to get more work out of less light, these dishes…

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