VIRGIN ACTIVE UK - THE GRID TEASER

We shared the behind-the-scenes from this shoot (click here if you missed it) and now you get to see the final product which we think is awesome. Black Media‘s project for Virgin Active UK was to create 4 short viral videos for the new “The Grid” classes.
Director, Kai Linder, scripted and designed the look and feel in conjunction with Tim Carter, from Virgin Active UK and Ceri Hannan, National product developer.They shot in our Drive-In Studio to have a clean background and in Black And White for the dark, grainy feel. For gear they used a Red Epic, along with Jib, Ronan and various sliders and a dolly.
In its first week this video had been viewed over 50000 times on the Virgin UK Facebook page.