fashion

‘BACK TO BASICS’ IN THE DRIVE-IN

For this ELLE photo shoot, senior fashion editor Tarryn Oppel shows us how to go back to basics when dressing for the season ahead. “Iconic staples effortlessly exude comfort, while creating a sense of functional femininity – it’s time to introduce yourself to the new season,” she says. As always we share the behind-the-scenes action from our Drive-In Studio with backstage photos courtesy of ELLE style reporter Niquita Bento.

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Inspiration for shoot?

I was inspired by the rise of minimalism, androgyny, paired back design and classic staples to tie in to our iconic August issue. The idea of not forcefully dressing like a woman to feel like a woman is the here and now!

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HOW TO WEAR LEATHER

In the August issue of ELLE, junior fashion editor Nicole Newman shows you how to wear leather. As always we share the behind-the-scenes action from the shoot with backstage photos courtesy of ELLE style reporter Niquita Bento and a video of the action in our Church Studio.

Elle leather photo shoot model roodebloem studios

ELLE junior fashion editor Nicole Newman explains a little more about the shoot.

Inspiration?

Leather was all over the runway for A/W 2013 and it has been carried over into S/S 14 as one of the biggest trends for the season. Whether it’s lasercut, head-to-toe or incorporating leather separates into your look, it’s definitely

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JUSTIN PATRICK FEATURED ON COVER OF ELLE DECORATION

Elle Decoration Cover shot by Justin Patrick at Roodebloem Studios

Justin Patrick recently shot these visuals for #FashionIssue97 of Elle Decoration. All of the layouts below were shot in our Church Studio. Some of the set-ups were done on the infinity curve while others were styled using features of the studio itself such as

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COLOUR COATED

Winter seems well and truly set in here in Cape Town and this shoot for the June issue of Elle SA has got you covered with knits, puffers, faux furs and more. Take a look at these behind-the-scenes images by ELLE style reporter, Niquita Bento, of the photo shoot in our Church Studio.Behind the scenes at Roodebloem Studios

ELLE fashion editor Tarryn Oppel explains a little more about the shoot.

Concept for shoot?

The story was produced to showcase the cover-up and all the new styles and shapes and textures for winter. We wanted it to be quite

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LAUNCHING ADIDAS ORIGINALS IN STYLE

In March, Adidas Originals held an exclusive event at our photographic studios in Woodstock for a select group of women’s fashion media in Cape Town. The event spanned an entire day and was a first of its kind in many respects; challenging the age-old…

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ELLE SOUTH AFRICA TURNS 18

Recently Elle South Africa celebrated 18 years being a fashion guide and inspiration taken from the core values of Elle - "stylish, playful, colourful, happy, inspiring, healthy, surprising, emotional, sexy, energetic, spirited, beautiful and happy." Fashion editor Tarryn Oppel said…

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TWICE THE FUN WITH TWINS IN STUDIO

The March issue of Elle is dedicated to fashion at work and this ‘Style For Less’ shoot was aimed at showing you how well-worn classics can be given a double take. ‘Pair them with the season’s updates and you’ll see there’s more than one way to wear them,’ says ELLE fashion assistant Nicole Newman.

Fashion Model twins fashion shoot at Roodebloem Studios

Nicole Newman said “The models were incredible – Aida and Ieva, twins from Lithuania who had more personality than

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Justin Polkey Elle Magazine Bright Future

‘FIVE CRAZY GIRLS’ IN STUDIO

For the Jan/Feb issue of ELLE the fashion team did a shoot to showcase the design from across the continent of Africa. ‘Not only is Africa rising – it’s on top!’ said fashion director Poppy Evans. To find out more about this shoot visit the…

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ELLE GOES CRAZY IN OUR CHURCH

For the December issue of ELLE the fashion team focuses on crazy but beautiful clothes. The idea for the shoot was to take 'serious' clothes and wearing them in a fun way. As ELLE's fashion editor, Poppy Evans, says, 'It's only when…

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