In the October issue of ELLE the fashion team shone the spotlight on sportswear. This ‘Style for Less’ fashion shoot looked to minimalist and feminine sportswear, pairing nudes with pops of colour and monochrome. To find out more from Poppy Evans…
While in our Jett Studio shooting the Spring Collection of the Modern Wardrobe for Woolworths Jackie Burger, editor for Elle Magazine South Africa, talks about her fashion tips for the season ahead, a little more about her personal taste and the low down on how…
For the September issue of Elle they took their fashion inspiration from urban art which saw them shooting on location on in the streets of Woodstock. To balance out the graphics of the wall art the needed a plain studio…
The Elle Magazine July cover star is South Africa’s very own Bollywood Princess Tarina Patel with "one of the country's most enviable wardrobes" which she brought along to the shoot in our Jett Studio. Watch this exclusive ELLE TV production behind…
Fashion director Poppy Evans' main feature for the July issue of Elle focuses on stand out South African design. The concept for the shoot was that everything around the model is ordinary while she is extraordinary so her and the clothes…
Originally from the Netherlands, Helena has been on the scene art directing commercials and styling stills for around 20 years, likes photography, design, clay and effectuation, remembers the past mostly incorrectly, and tries to lead a serendipitous life.
This week we chatted with Helena to find out a bit more about her like the fact that she is a
A few weeks ago we had Solange Knowles in our studios for a cover shoot with Elle Magazine with fashion photographer Justin Polkey. You can read more about Solange in our September Newsletter here. While in South Africa she was also filming the…
Solange Knowles was in our studios last month for a cover shoot with Elle Magazine. While in South Africa she was also filming the video for her new single ‘Losing You’. In an exclusive interview with the Sunday Times during the fashion…
Roodebloem Studios is second home to talented, well-known and much-loved fashion photographer Jacques Weyers. Jacques specialises in retail and editorial fashion photography and has become known for his talent of capturing beautiful, crafted images that you just need to look through his…